Episodes

Some people walk in ready to sign before you open your mouth. Others need three weeks, a printout, and a notebook full of questions. Same practice, same price, same words out of you — completely different result. Troy Cole runs LogiCole Consulting and has spent about 20 years coaching refractive and cataract surgery teams to convert more patients and command premium prices. He teaches Andrea DISC, a four-quadrant personality framework simple enough to use live on a phone call, then reads Andrea...

A hole opens up on the surgery schedule with zero warning, and it never fails to trigger the same stomach-drop reaction from whoever picks up the phone. Andrea Watkins and Alli Petriella walk through exactly what to do next — the policies you need in place before it happens, and the moves that fill the spot fast without looking desperate. Alli, a Patient Care Coordinator with more than a decade in aesthetic practice sales, joins Andrea live from the office to break down a full system: how to b...

Every consult eventually hits the moment a patient goes quiet — “let me think about it,” or the call that opens with “just tell me what a tummy tuck costs.” How you handle that pause decides whether the patient moves forward or walks out the door. Pulled from the Practiceland vault, we’re bringing you the sharpest objection-handling moments our guests have ever given us, stitched into a single masterclass. Jenna Hennig, Alli Petriella, and Janelle Robinson break down why hesitation is almost a...

The hardest part of learning the patient coordinator role in an aesthetic practice isn't memorizing procedures or learning the EMR — it's the first time a patient asks what something costs and you have to answer without flinching. The instinct most of us have on day one is to whisper the number, hide behind the brochure, or drop the price and let silence do the rest. But not being confident in these conversations costs the practice consults, bookings, and doesn’t help the patients who genuinely...

Every reminder, confirmation, and follow-up your front desk sends is a chance to build trust — or get unsubscribed. Most teams run the generic, canned versions baked into their EMR, the ones patients tune out. This is about the difference between automation that sounds like a robot and automation that sounds like you. Andrea talks with Becky Godsey, Chief Operating Officer at Denver Plastic Surgery and Aesthetics, who slowly rebuilt her practice’s automated messaging to feel personal, protect t...

There’s a good chance no one has ever told what the corporate practice of medicine doctrine exists, and that’s exactly the problem. It affects everyone in the practice too — not just the person who owns the business. Regulators are actively looking. Boards of medicine, nursing, and pharmacy are running audits across the country, and a spa that quietly started offering Botox or body contouring is exactly who they’re looking for. One Oregon plastic surgeon was out of compliance for years after a ...

To use AI in the practice in a way that actually helps your patients, you have to know where to start to prevent it from hurting the brand. Monique Ramsey defined her practice’s "cosmetic surgery bestie" voice, and built Avery—an AI coordinator that answers some common patient questions and books consultations at 2am while everyone's asleep. A year later: 67 hours of coordinator time saved, median response time down from 24 minutes to one, and two-thirds of leads captured after hours. Hear ex...

Most practices obsess over getting new patients in the door, but ignore what actually makes them profitable: getting them to come back over and over. Clark Cave from Model Rewards joins us to share why loyalty programs are much more than perks—they’re a competitive advantage and without a loyalty strategy, you’re leaving serious revenue on the table. From the psychology behind awarding points and the power of “switching costs,” hear the real reasons that retention drives growth. GUESTS Clark ...

Discounts feel like the fastest way to fill the schedule, but the cycle they create quietly destroys your reputation and hurts the business. Tackling one of the most controversial topics in aesthetics, Andrea and Alli argue against making deals to book patients — because the consequences attract the wrong clientele, degrade your value, and turn surgery into a negotiation rather than a life-changing experience. Find out how high-performing practices avoid discounts entirely, why confident prici...

That new employment contract you’re excited to sign could quietly shape your entire future. Non-competes aren’t just legal jargon; they can decide where you’re allowed to work, for how long, and at what cost. Healthcare attorney Evan Sampson explains how non-competes work, why enforcement varies wildly by state, and how employers are getting more creative as laws shift. They cover what’s reasonable, what should raise red flags, and why confidentiality and trade secret clauses can be just as re...

To believe that you can have a 100% same day close rate, you also have to believe your consultations are won or lost before your prospective patient ever walks into the office. Alli shares every detail of the proven process she follows to achieve a 100% same-day close rate by eliminating every possible surprise and helping the right patients be confident about moving forward. GUEST Alli Petriella Patient Care Coordinator at Steven Camp, MD Plastic Surgery and Aesthetics Alli is a results-driv...

Money doesn’t have to be the reason patients hesitate, but it often is. Jenna Hennig is back to share how payment planning helps patients move forward without feeling pressured or sold to. She explains how to introduce financing naturally, frame the...

Most injectors know the two easiest ways to increase revenue, but something keeps them from actually doing either consistently. Jenna Hennig shares the two simple shifts can double per-appointment revenue: protecting patient results with skincare and securing treatment with smart payment planning. She explains why these aren’t “sales tactics,” but part of ethical, high-quality care. Listen for when skincare conversations should happen, who should lead them, and how team-wide communication imp...

If you were hired as a 1099 contractor but should be an employee, you might be at serious legal risk. What looks like a simple arrangement can quickly turn into a costly audit, penalties, and unexpected liability. Attorney Evan Sampson explains who really qualifies as an independent contractor and how misclassification can backfire for both owners and providers. GUEST Evan Sampson Counsel, Healthcare at Post & Schell Attorneys At Law Evan Sampson is Counsel in Post & Schell’s Health Care Prac...

If consult fees aren’t part of your process or aren’t working, there are other ways to protect the schedule. Heather Hughes Hardy and Jenna Hennig continue the conversation with practical strategies front desk and scheduling teams can actually use. From collecting a card on file to setting clear cancellation policies, find out how strong communication reduces no-shows and filters serious buyers from browsers. Hear real scenarios, language that feels natural on the phone, and a simple nurture a...

Consult fees shouldn’t be what stops a great lead from booking, but too often, they do. Jenna Hennig unblocks the blockers all front desk teams face: the consultation. Find out why these fees are essential, how they protect the schedule, and why...

Criticism can sting, but it doesn’t have to shake your confidence. Heather Hughes-Hardy opens up about her early struggles with taking feedback personally and how one mentor’s tough-love advice completely shifted her mindset. Her go-to? Radical...

…and then chose the wrong one. Alli’s with the wild story of losing her job to layoffs, picking herself up off the ground quickly, then crushing her job search so hard she had the unique challenge of choosing between seven offers. Discovering she did not fit in the organization she chose, she then landed a new role that aligned perfectly with what matters most: culture fit and shared commitment to the patient journey. For anyone who has lost their job or is feeling stuck, here’s how to find a...

Handling upset, aggressive, or emotional patients is an art form. When a patient gets heated—even after you’ve done everything right, what should you do? Jenna shares how she stays calm and reminds patients you’re on the same team to turn tension into trust. By identifying what’s really bothering them (like fear of wasted money or treatment doubt), you can calmly redirect the conversation. Find out when it’s okay to walk away and how to protect yourself when emotions run high. GUEST Jenna Hen...

Back for part 2 with special guest Ken Bosan, we flip our conversation to the “don’ts” to help you avoid making costly mistakes or offending patients. Some of the big no-no’s include letting generic AI copy speak for your brand, over-automating patient communication so it feels cold or robotic, and chasing shortcuts that ignore compliance, accuracy, or your own clinical judgment. GUESTS Ken Bosan Chief Strategy Officer at Studio III Marketing Ken Bosan is the Chief Strategy Officer at Studio ...

While AI shakes up the world, inside the practice we’re getting lofty sales pitches and feeling a mix of curiosity and anxiety over being left behind. With special guest Ken Bosan, who leads strategy for hundreds of aesthetic practices at Studio 3 Marketing, we bring you the practical ways we’re each using AI to streamline our everyday work. GUESTS Ken Bosan Chief Strategy Officer at Studio III Marketing Ken Bosan is the Chief Strategy Officer at Studio 3 Marketing, where he helps aesthetic p...

Getting great patient reviews isn’t luck—it’s strategy. Andrea and Eva talk about how to make asking for reviews feel natural, why timing matters, and what really motivates patients to share their stories. Eva shares proven tips from years in the industry, like having the doctor personally ask happy post-op patients and using simple tools—QR codes, texts, and follow-ups—to make it easy. They cover what not to do (no fake reviews or bribes!) and how to handle negative feedback with professionali...

Disappointment happens, but it doesn’t have to derail the relationship. Seasoned injector Jenna Hennig shares how she learned to stop taking patient feedback personally and start turning tough moments into deeper trust. From under-promising and...

Picking up the phone to talk about surgery is no small feat. It’s a leap of courage. For patients, that first call often comes after months or even years of self-doubt, research, and “maybe someday.” For providers, it’s a reminder that what feels routine for them is life-changing for someone else. Andrea and Alli share what truly makes a profitable first call. Avoiding slimy tactics, pressure or persuasion, they operate through presence. They share how empathy, education, and emotional awarenes...