Episodes

The hardest part of learning the patient coordinator role in an aesthetic practice isn't memorizing procedures or learning the EMR — it's the first time a patient asks what something costs and you have to answer without flinc...

Every reminder, confirmation, and follow-up your front desk sends is a chance to build trust — or get unsubscribed. Most teams run the generic, canned versions baked into their EMR, the ones patients tune out. This is about t...

There’s a good chance no one has ever told what the corporate practice of medicine doctrine exists, and that’s exactly the problem. It affects everyone in the practice too — not just the person who owns the business. Regulato...

To use AI in the practice in a way that actually helps your patients, you have to know where to start to prevent it from hurting the brand. Monique Ramsey defined her practice’s "cosmetic surgery bestie" voice, and built Aver...

Most practices obsess over getting new patients in the door, but ignore what actually makes them profitable: getting them to come back over and over. Clark Cave from Model Rewards joins us to share why loyalty programs are mu...

Discounts feel like the fastest way to fill the schedule, but the cycle they create quietly destroys your reputation and hurts the business. Tackling one of the most controversial topics in aesthetics, Andrea and Alli argue a...

That new employment contract you’re excited to sign could quietly shape your entire future. Non-competes aren’t just legal jargon; they can decide where you’re allowed to work, for how long, and at what cost. Healthcare attor...

To believe that you can have a 100% same day close rate, you also have to believe your consultations are won or lost before your prospective patient ever walks into the office. Alli shares every detail of the proven process s...

Money doesn’t have to be the reason patients hesitate, but it often is. Jenna Hennig is back to share how payment planning helps patients move forward without feeling pressured or sold to. She explains how to introduce financing naturally, frame the...

Most injectors know the two easiest ways to increase revenue, but something keeps them from actually doing either consistently. Jenna Hennig shares the two simple shifts can double per-appointment revenue: protecting patient ...

If you were hired as a 1099 contractor but should be an employee, you might be at serious legal risk. What looks like a simple arrangement can quickly turn into a costly audit, penalties, and unexpected liability. Attorney Ev...

If consult fees aren’t part of your process or aren’t working, there are other ways to protect the schedule. Heather Hughes Hardy and Jenna Hennig continue the conversation with practical strategies front desk and scheduling ...

Consult fees shouldn’t be what stops a great lead from booking, but too often, they do. Jenna Hennig unblocks the blockers all front desk teams face: the consultation. Find out why these fees are essential, how they protect the schedule, and why...

Criticism can sting, but it doesn’t have to shake your confidence. Heather Hughes-Hardy opens up about her early struggles with taking feedback personally and how one mentor’s tough-love advice completely shifted her mindset. Her go-to? Radical...

…and then chose the wrong one. Alli’s with the wild story of losing her job to layoffs, picking herself up off the ground quickly, then crushing her job search so hard she had the unique challenge of choosing between seven of...

Handling upset, aggressive, or emotional patients is an art form. When a patient gets heated—even after you’ve done everything right, what should you do? Jenna shares how she stays calm and reminds patients you’re on the same...

Back for part 2 with special guest Ken Bosan, we flip our conversation to the “don’ts” to help you avoid making costly mistakes or offending patients. Some of the big no-no’s include letting generic AI copy speak for your bra...

While AI shakes up the world, inside the practice we’re getting lofty sales pitches and feeling a mix of curiosity and anxiety over being left behind. With special guest Ken Bosan, who leads strategy for hundreds of aesthetic...

Getting great patient reviews isn’t luck—it’s strategy. Andrea and Eva talk about how to make asking for reviews feel natural, why timing matters, and what really motivates patients to share their stories. Eva shares proven t...

Disappointment happens, but it doesn’t have to derail the relationship. Seasoned injector Jenna Hennig shares how she learned to stop taking patient feedback personally and start turning tough moments into deeper trust. From under-promising and...

Picking up the phone to talk about surgery is no small feat. It’s a leap of courage. For patients, that first call often comes after months or even years of self-doubt, research, and “maybe someday.” For providers, it’s a rem...

You know that awkward moment in a consult when it’s time to talk money? If you find yourself dreading the “how are you going to pay?” moment, this one’s your playbook for turning it into a positive, confident part of every co...

In the aesthetics industry, vendor partnerships can amplify your growth—or quietly drain your time, budget, and brand. Andrea Watkins sits down with marketing strategist Eva Sheie, conversion expert Heather Hughes Hardy, and...

A leader’s mood sets the tone for the whole team, and if they’re having an off day, you’ll feel it. But always remember that it’s not about you. Andrea and Alli break down how to navigate those tricky moments with grace, posi...