Guests

Aaron Toly is the COO of Savannah Facial Plastic Surgery. He started his career in finance, helping scale one of the first ETF companies from $4 billion to $500 billion in assets, before shifting into corporate strategy and eventually small business. Now, he puts that experience to work helping facial plastic surgeons grow thriving practices, a path he never expected, but one he’s loved every step of the way.

Alli is a results-driven sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions and streamlining patient care. Alli recently moved back inside of the practice as a Patient Care Coordinator to partner with patients on their surgical journey and restructure the patient intake process.

Andrea Watkins is the Vice President of Practice Growth at Studio 3, where she coaches plastic surgery and aesthetics teams on strengthening patient acquisition workflows and optimizing lead management systems to drive measurable growth. She has partnered with more than 100 practices nationwide—helping them capture and analyze lead and conversion data, streamline consultations and booking, and align staff training with business objectives. Andrea’s approach centers on turning data into action: equipping practices to improve patient intake, increase conversion rates, maximize marketing resources, and optimize the patient journey. Known for her directive yet approachable, non-salesy style, she empowers practice leaders and teams to enhance efficiency, boost profitability, and deliver an elevated patient experience in today’s competitive market.

Becky Godsey is the COO of Denver Plastic Surgery and Aesthetics, where she's run operations for almost a decade under founder Dr. Christine Rodgers, Denver's first female private practice plastic surgeon. She joined the team in 2016 after a career that spanned local media, healthcare nonprofit work, and clinic management — a background that made her sharp at translating business operations into a patient experience that actually feels personal. She's known for rebuilding the practice's entire EMR communication system from scratch so every automated text and email sounds like a real person on the team wrote it.

Bill Walker is a seasoned mergers & acquisitions executive and former Marine. As the founder & CEO of Aesthetic Brokers, he helps medical spas, cosmetic dermatology practices, and plastic surgery centers find investors or sell. With experience in due diligence and M&A, Bill has facilitated deals worth millions.

Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.

Bridgette Debrino is a seasoned aesthetics professional with over 15 years of experience spanning clinical care, marketing, and operations. Her career began behind the treatment chair and evolved into leadership roles that shaped the growth of top practices in South Florida. Today, she brings that same passion and expertise to Belvara Collection, where she’s helping independent providers thrive with the support, structure, and freedom they need to build successful, balanced businesses.

Clark Cave is an accomplished healthcare executive and entrepreneur with deep experience in both large and small organizations, as well as in developing software for the cash-based aesthetic industry. He specializes in areas like business development, operations, recruiting, and marketing. Currently, Clark leads Model Rewards—an innovative patient engagement platform for aesthetic practices. By turning loyalty into data-driven growth, Model empowers practices to boost revenue, retention, and patient relationships through smart rewards and real-time insights.

Erica is a seasoned public relations and digital marketing expert specializing in medical aesthetics. She helps practices grow, speaks at industry events, and leads Influx Marketing, a firm focused on aesthetic medical practice marketing.

Evan Sampson is Counsel in Post & Schell’s Health Care Practice Group, where he advises health care providers and organizations on a broad range of regulatory, transactional, and litigation matters.

Eva Sheie is a startup veteran, content strategist, podcast producer, and professional musician. She is the founder of The Axis, a podcast production agency devoted to meeting the needs of women confronting life-changing medical decisions. Previously as the Director of Practice Development at RealSelf, she built and scaled the RealSelf University customer education program, and hosted the RealSelf University Podcast. Today she is the host of Meet the Doctor, co-host of Less of You, and the executive producer of numerous titles on behalf of clients, including Practiceland.

Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.

As the Chief Operating Officer, Janelle keeps things running smoothly at La Jolla Cosmetic Surgery Centre. She's in charge of the day-to-day operations, from handling patient financing to making sure everything is in place for patients to receive top-notch care.

Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin.

Jenny is a licensed medical aesthetician and certified laser specialist with over 24 years of experience in the laser and skin care industry. Her extensive training and experience in aesthetic dermatology and cosmetic laser procedures has made her a highly respected expert in this industry. A clinical trainer for a variety of laser and aesthetic companies and a keynote speaker to physicians, nurses, and aestheticians at state and regional meetings, Jenny’s passion is making every individual’s skin as beautiful as it can be.

Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success. Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.

Dr. Franco is an award-winning, board-certified plastic surgeon with a distinguished career. He's an active member of the American Society of Plastic Surgeons, American Society of Aesthetic Plastic Surgeons, and Austin Society of Plastic and Reconstructive Surgeons. Dr. Franco is Clinical Faculty at The University of Texas Dell Medical School and a reviewer for the Aesthetic Journal and Annals of Plastic Surgery. Renowned for exceptional care and stunning results, Dr. Franco prioritizes the unique needs and desires of each patient.

Kacie is an experienced nurse injector specializing in neuromodulators, filler, and PRP treatments for facial rejuvenation. Her comforting and reassuring approach immediately puts patients at ease.

Kelcy helps high-growth companies and top-impact leaders fast-track growth. Her approach has helped 847+ people get promoted within 3-12 months, and helps hundreds of high achievers confidently grow their careers.

Ken Bosan is the Chief Strategy Officer at Studio 3 Marketing, where he helps aesthetic practices grow using data-driven SEO and AI strategy. He works directly with Google, trains teams nationwide, and speaks at major conferences on AI, search, and digital branding.

Keri Choy leads surgical services at Asia Pacific Aesthetics in Honolulu, helping one of the busiest destination practices serve patients from the mainland US, Canada, Australia, Guam, Japan and beyond. A former surgical consultant, she’s all about patient-first systems, fast human support (not chatbots), and partner tools that lighten the team’s load and play nice with legacy EMRs.

As Chief Community Officer, Monique is entrusted with the LJCSC brand and ensures their messaging and communications are consistent, engaging, and accurate. Traditional and digital content creation, social media, graphic design, contests, events, podcasts, and promotions—Monique does it all with style and skill.

Sara Amann is a patient care coordinator at Zellko Aesthetics with nearly 20 years’ experience in aesthetics and cosmetic surgery. She’s known for mastering the art of presenting monthly payment plans that empower patients, quadrupling practice sales through her approachable consult style and dedication to making procedures accessible for all. Sara’s expertise in team training, technology, and creative patient solutions makes her a sought-after leader in elevating the patient experience.

Sara Camp is the co-founder and practice manager of her husband’s thriving plastic surgery clinic in Fort Worth, Texas. A former acute nurse practitioner turned business strategist, she combined her medical background with sharp marketing instincts to help build the practice she runs alongside her husband, Dr. Steven Camp. She’s passionate about creating an exceptional patient experience, growing a strong team, and keeping things real.