Janelle Robinson

There’s a widespread belief that zero-interest payment plans are too expensive to the practice. But the reality is interest-free payment plans cost the practice almost exactly what a cash discount costs. Marie Olesen, CEO, and Janelle Robinson, COO, of La Jolla Cosmetic Surgery Centre return to Practiceland to share their journey from treating payment plans as a last-resort conversation to leading with them. To implement the shift, they started small and tested by leading with payment plans fo...

Most practices chase stars on Google and stop there. But proactively seeking feedback from patients before requesting a review is the earliest warning that a process or a person is quietly letting people down. Practices that survey their patients catch those problems in private, long before they turn into a public shaming or a legal battle. In 1988, after realizing patients choose their surgeon by listening to other patients, Marie Olesen at La Jolla Cosmetic Surgery Centre began surveying ever...

Talking about money in a consult can make even the most confident coordinator hesitate. But what if that moment didn’t have to feel awkward at all? At La Jolla Cosmetic Surgery Centre, one small change in language—using the “EASE” method—led to a 58% jump in financing applications and completely transformed the way the team approached affordability. Blake Lucas brings together Eva Sheie, Bridgette DeBrino, and Janelle Robinson, COO of LJCSC, to share how practices can build a culture that embr...

Talking about money is awkward, right? It’s taboo, it’s uncomfortable, and everyone has unspoken baggage around it. But success in aesthetics requires confidently discussing costs with patients, and being great at it helps you advance your own career. To help you get over it fast, we’ve invited Janelle Robinson, COO of La Jolla Cosmetic Surgery Centre, to confront the when, where, and how of talking about money. Find out how Janelle and her team navigate pricing conversations, build trust, and ...