Marie Olesen

Marie Olesen Profile Photo

Marie has spent her entire professional life helping good doctors take better care of their patients and helping patients find the good doctors.

When Marie’s husband, R. Merrel Olesen, MD, founded LJCSC in 1988, there was little understanding of the needs of cosmetic patients. To make sure their patients were happy, Marie began surveying LJCSC patients and has done so continuously for 31 years. A self-admitted data junkie, she loves exploring patient feedback for insights that can help LJCSC and other practices better serve their patients.

She is known as an innovator in cosmetic patient care and communication. She is an author, speaks nationally and internationally, and serves on the Board of the Center for Services Leadership at Arizona State University.

70
Sept. 15, 2026

This One Change Led to Their Biggest Year in 36 Years

There’s a widespread belief that zero-interest payment plans are too expensive to the practice. But the reality is interest-free payment plans cost the practice almost exactly what a cash discount costs. Marie Olesen, CEO, and Janelle Robinson, COO, of La Jolla Cosmetic Surgery Centre return to Practiceland to share their journey from treating payment plans as a last-resort conversation to leading with them. To implement the shift, they started small and tested by leading with payment plans fo...
68
Aug. 18, 2026

Prevent Bad Reviews Before You Get Them

Most practices chase stars on Google and stop there. But proactively seeking feedback from patients before requesting a review is the earliest warning that a process or a person is quietly letting people down. Practices that survey their patients catch those problems in private, long before they turn into a public shaming or a legal battle. In 1988, after realizing patients choose their surgeon by listening to other patients, Marie Olesen at La Jolla Cosmetic Surgery Centre began surveying ever...