Eva Sheie
Founder & Podcast Producer at The Axis
Eva Sheie is a startup veteran, content strategist, podcast producer, and professional musician. She is the founder of The Axis, a podcast production agency devoted to meeting the needs of women confronting life-changing medical decisions.
Previously as the Director of Practice Development at RealSelf, she built and scaled the RealSelf University customer education program, and hosted the RealSelf University Podcast. Today she is the host of Meet the Doctor, co-host of Less of You, and the executive producer of numerous titles on behalf of clients, including Practiceland.
68
Aug. 18, 2026
Prevent Bad Reviews Before You Get Them
Most practices chase stars on Google and stop there. But proactively seeking feedback from patients before requesting a review is the earliest warning that a process or a person is quietly letting people down. Practices that survey their patients catch those problems in private, long before they turn into a public shaming or a legal battle. In 1988, after realizing patients choose their surgeon by listening to other patients, Marie Olesen at La Jolla Cosmetic Surgery Centre began surveying ever...
59
April 7, 2026
The 1 Simple Strategy That Will Keep Your Patients From Going Across the Street
Most practices obsess over getting new patients in the door, but ignore what actually makes them profitable: getting them to come back over and over. Clark Cave from Model Rewards joins us to share why loyalty programs are much more than perks—they’re a competitive advantage and without a loyalty strategy, you’re leaving serious revenue on the table. From the psychology behind awarding points and the power of “switching costs,” hear the real reasons that retention drives growth. GUESTS Clark ...
Guests: Eva Sheie , Clark Cave
47
Jan. 13, 2026
AI is Fire (Part 2): What NOT To Do
Back for part 2 with special guest Ken Bosan, we flip our conversation to the “don’ts” to help you avoid making costly mistakes or offending patients. Some of the big no-no’s include letting generic AI copy speak for your brand, over-automating patient communication so it feels cold or robotic, and chasing shortcuts that ignore compliance, accuracy, or your own clinical judgment. GUESTS Ken Bosan Chief Strategy Officer at Studio III Marketing Ken Bosan is the Chief Strategy Officer at Studio ...
46
Jan. 6, 2026
AI is Fire (Part 1): Getting Started With AI
While AI shakes up the world, inside the practice we’re getting lofty sales pitches and feeling a mix of curiosity and anxiety over being left behind. With special guest Ken Bosan, who leads strategy for hundreds of aesthetic practices at Studio 3 Marketing, we bring you the practical ways we’re each using AI to streamline our everyday work. GUESTS Ken Bosan Chief Strategy Officer at Studio III Marketing Ken Bosan is the Chief Strategy Officer at Studio 3 Marketing, where he helps aesthetic p...
42
Dec. 9, 2025
How to Talk About Money Without Killing the Vibe
You know that awkward moment in a consult when it’s time to talk money? If you find yourself dreading the “how are you going to pay?” moment, this one’s your playbook for turning it into a positive, confident part of every consult. PatientFi’s Blake Lucas sits down with Bridgette DeBrino, CEO of Belvara Collective, Sara Amann, patient care coordinator at Zelko Aesthetics, and Eva Sheie, founder of The Axis, for a real-world look at how to make payment conversations feel natural and actually bui...
41
Dec. 2, 2025
The Hidden Cost of Bad Industry Partnerships
In the aesthetics industry, vendor partnerships can amplify your growth—or quietly drain your time, budget, and brand. Andrea Watkins sits down with marketing strategist Eva Sheie, conversion expert Heather Hughes Hardy, and Asia Pacific Aesthetics’ surgical director Keri Choy to discuss what truly makes a partnership worth it. Keri shares how Dr. Shim Ching’s million-strong Instagram following attracts patients from around the world, and why genuine, human support from vendors matters more tha...
39
Nov. 18, 2025
The Words That Open Wallets
Talking about money in a consult can make even the most confident coordinator hesitate. But what if that moment didn’t have to feel awkward at all? At La Jolla Cosmetic Surgery Centre, one small change in language—using the “EASE” method—led to a 58% jump in financing applications and completely transformed the way the team approached affordability. Blake Lucas brings together Eva Sheie, Bridgette DeBrino, and Janelle Robinson, COO of LJCSC, to share how practices can build a culture that embr...
37
Nov. 4, 2025
Recession-Proof Revenue: Inside a PCC’s 90% Conversion Rate
You know those times when the phones get quiet and everyone starts to worry? This is the episode you’ll want your whole team to hear before that happens. PatientFi’s Blake Lucas sits down with Heather Hughes-Hardy (CORE IT Method), Eva Sheie (The Axis), and Stephanie Deswert (PCC at Berks Plastic Surgery) for a behind-the-scenes conversation on how top practices are staying profitable when patient flow slows. Heather reframes downtime as your biggest growth window, Stephanie shares how she kee...
33
Oct. 7, 2025
Tips and Tricks for Effortless, Profitable Events
Patient events are risky because if you fail, it’s an expensive, time-consuming, and overwhelming mistake. But what if events could be your most reliable growth engine? Aaron Toly reframes events from “cost centers” into high-ROI investments with strategies that get patients lined up around the block. From how to get funds from your reps to the secrets of keeping guests moving through the building—while spending—you’ll learn how to design events that scale and grow. If you want to host events...
Guests: Eva Sheie , Aaron Toly
26
Aug. 19, 2025
Raise Your Prices Without Fear
When the competition pushes fees down, it’s tempting to slash prices just to keep up. But Erica Crawford says, don’t do it! She reveals what it takes to reach the top of the market while others race to the bottom. With experience working with hundreds of top practices and a proven approach to increasing prices, Erica’s insights will help you escape what she calls the pricing “rat race” and elevate your brand. From tactics that filter bargain hunters to why you should never buy Instagram follow...
Guests: Eva Sheie , Erica Crawford
23
July 29, 2025
Your Dumbest Money Questions Answered
Most of us were never taught how financing actually works. We nod along when APR or compound interest comes up, hoping no one asks follow-up questions. Blake answers all the “dumb” questions we’re secretly asking, from how traditional medical credit cards come with hidden fees and high interest, frustrating both patients and providers. PatientFi was built to offer a friendlier, more transparent way to pay, helping patients say yes to the care they want. Monthly payments can shift everything. W...
Guests: Eva Sheie , Blake Lucas
![This Episode is Worth Millions of Dollars [Part 2]](https://img.youtube.com/vi/prTpMjYmkSQ/maxresdefault.jpg "This Episode is Worth Millions of Dollars [Part 2]")
9
April 22, 2025
This Episode is Worth Millions of Dollars [Part 2]
We’re back with part two of our deep dive into conversion. Did you miss Part 1? Go back one episode and start there! Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single email. In this deep-dive episode packed with actionable tactics, Andrea Watkins and Eva Sheie uncomplicate what conversion really is and what a “good” conversi...
Guests: Eva Sheie , Andrea Watkins
![This Episode is Worth Millions of Dollars [Part 1]](https://img.youtube.com/vi/2WcaoB2KKmM/maxresdefault.jpg "This Episode is Worth Millions of Dollars [Part 1]")
8
April 15, 2025
This Episode is Worth Millions of Dollars [Part 1]
Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single email. In this deep-dive episode packed with actionable tactics, Andrea Watkins and Eva Sheie uncomplicate what conversion really is and what a “good” conversion rate looks like. Hear the dumbest conversion-killers we’ve seen, so you can be a hero and fix these common mistake...
Guests: Eva Sheie , Andrea Watkins
5
March 25, 2025
OMG We’re Getting Acquired. What Happens to Me?
Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a variety of reasons, and freaking out at first is normal. But a growth mindset beats a scarcity mindset every time and this is your chance to grow. An advocate for doctors through complex financial transactions, Bill Walker shares what you should and shouldn’t stress about when private equity steps in, which staff they will want to keep, and what new benefits you can expect from b...