Andrea Watkins
VP of Practice Growth at Studio III Marketing
Andrea Watkins is the Vice President of Practice Growth at Studio 3, where she coaches plastic surgery and aesthetics teams on strengthening patient acquisition workflows and optimizing lead management systems to drive measurable growth. She has partnered with more than 100 practices nationwide—helping them capture and analyze lead and conversion data, streamline consultations and booking, and align staff training with business objectives.
Andrea’s approach centers on turning data into action: equipping practices to improve patient intake, increase conversion rates, maximize marketing resources, and optimize the patient journey. Known for her directive yet approachable, non-salesy style, she empowers practice leaders and teams to enhance efficiency, boost profitability, and deliver an elevated patient experience in today’s competitive market.
66
July 21, 2026
Read the Room in 60 Seconds: The DISC Hack for Talking to Any Patient
Some people walk in ready to sign before you open your mouth. Others need three weeks, a printout, and a notebook full of questions. Same practice, same price, same words out of you — completely different result. Troy Cole runs LogiCole Consulting and has spent about 20 years coaching refractive and cataract surgery teams to convert more patients and command premium prices. He teaches Andrea DISC, a four-quadrant personality framework simple enough to use live on a phone call, then reads Andrea...
Guests: Andrea Watkins , Troy Cole
62
June 2, 2026
Building Automation That Sounds Like You (Not a Robot)
Every reminder, confirmation, and follow-up your front desk sends is a chance to build trust — or get unsubscribed. Most teams run the generic, canned versions baked into their EMR, the ones patients tune out. This is about the difference between automation that sounds like a robot and automation that sounds like you. Andrea talks with Becky Godsey, Chief Operating Officer at Denver Plastic Surgery and Aesthetics, who slowly rebuilt her practice’s automated messaging to feel personal, protect t...
Guests: Andrea Watkins , Becky Godsey
58
March 31, 2026
Discounts Are Destroying Your Reputation. Here’s Why.
Discounts feel like the fastest way to fill the schedule, but the cycle they create quietly destroys your reputation and hurts the business. Tackling one of the most controversial topics in aesthetics, Andrea and Alli argue against making deals to book patients — because the consequences attract the wrong clientele, degrade your value, and turn surgery into a negotiation rather than a life-changing experience. Find out how high-performing practices avoid discounts entirely, why confident prici...
Guests: Allison Petriella , Andrea Watkins
56
March 17, 2026
Yes You CAN Have a 100% Same-Day Close Rate
To believe that you can have a 100% same day close rate, you also have to believe your consultations are won or lost before your prospective patient ever walks into the office. Alli shares every detail of the proven process she follows to achieve a 100% same-day close rate by eliminating every possible surprise and helping the right patients be confident about moving forward. GUEST Alli Petriella Patient Care Coordinator at Steven Camp, MD Plastic Surgery and Aesthetics Alli is a results-driv...
Guests: Allison Petriella , Andrea Watkins
49
Jan. 27, 2026
She Got Laid Off, Then Landed 7 Job Offers in 1 Month…
…and then chose the wrong one. Alli’s with the wild story of losing her job to layoffs, picking herself up off the ground quickly, then crushing her job search so hard she had the unique challenge of choosing between seven offers. Discovering she did not fit in the organization she chose, she then landed a new role that aligned perfectly with what matters most: culture fit and shared commitment to the patient journey. For anyone who has lost their job or is feeling stuck, here’s how to find a...
Guests: Allison Petriella , Andrea Watkins
47
Jan. 13, 2026
AI is Fire (Part 2): What NOT To Do
Back for part 2 with special guest Ken Bosan, we flip our conversation to the “don’ts” to help you avoid making costly mistakes or offending patients. Some of the big no-no’s include letting generic AI copy speak for your brand, over-automating patient communication so it feels cold or robotic, and chasing shortcuts that ignore compliance, accuracy, or your own clinical judgment. GUESTS Ken Bosan Chief Strategy Officer at Studio III Marketing Ken Bosan is the Chief Strategy Officer at Studio ...
46
Jan. 6, 2026
AI is Fire (Part 1): Getting Started With AI
While AI shakes up the world, inside the practice we’re getting lofty sales pitches and feeling a mix of curiosity and anxiety over being left behind. With special guest Ken Bosan, who leads strategy for hundreds of aesthetic practices at Studio 3 Marketing, we bring you the practical ways we’re each using AI to streamline our everyday work. GUESTS Ken Bosan Chief Strategy Officer at Studio III Marketing Ken Bosan is the Chief Strategy Officer at Studio 3 Marketing, where he helps aesthetic p...
43
Dec. 16, 2025
The Patient Journey Starts in This Unexpected Place
Picking up the phone to talk about surgery is no small feat. It’s a leap of courage. For patients, that first call often comes after months or even years of self-doubt, research, and “maybe someday.” For providers, it’s a reminder that what feels routine for them is life-changing for someone else. Andrea and Alli share what truly makes a profitable first call. Avoiding slimy tactics, pressure or persuasion, they operate through presence. They share how empathy, education, and emotional awarenes...
Guests: Allison Petriella , Andrea Watkins
41
Dec. 2, 2025
The Hidden Cost of Bad Industry Partnerships
In the aesthetics industry, vendor partnerships can amplify your growth—or quietly drain your time, budget, and brand. Andrea Watkins sits down with marketing strategist Eva Sheie, conversion expert Heather Hughes Hardy, and Asia Pacific Aesthetics’ surgical director Keri Choy to discuss what truly makes a partnership worth it. Keri shares how Dr. Shim Ching’s million-strong Instagram following attracts patients from around the world, and why genuine, human support from vendors matters more tha...
36
Oct. 28, 2025
The Subtle Art of Not Losing Your Cool (Even When Patients Do)
You can usually tell within the first few minutes of a call when a patient might be a challenge. It’s not always attitude. Sometimes it’s nerves, expectations, or a few too many Google searches. Either way, how you handle those first moments can shape the entire relationship. Andrea and Alli are back to talk about what really happens when emotions run high behind the front desk. From the “I just want a breast aug” caller who actually needs a lift and augmentation, to the tense moment someone me...
Guests: Allison Petriella , Andrea Watkins
31
Oct. 14, 2025
Dealing With Difficult Coworkers
In fast-paced aesthetic practices full of women, it’s normal for there to be some friction. But when team dynamics get tense, it’s up to leadership to set the tone. From coworkers with tough communication styles to those who seem to always make your job harder, one person can throw off the whole vibe. Creating a culture of appreciation and accountability is everything. When internal issues go unchecked—or worse, get whispered about in the break room—it chips away at trust and productivity. But...
Guests: Allison Petriella , Andrea Watkins
31
Sept. 23, 2025
Are You Being Paid What You’re Worth?
“How much should you be making in your role at an aesthetic practice?” It’s the question everyone has, but few actually know the answer. Business consultant Jessica Hunter—who’s spent the last 10 years working closely with the financials of 75+ clinics—shares the right way to think about earning more. She explains why compensation can feel like the wild west, what practices really spend on overhead, and how to position yourself for growth by delivering value that can’t be overlooked. From hou...
Guests: Andrea Watkins , Jessica Hunter
30
Sept. 16, 2025
The 1 Simple Policy That Will Instantly Improve Your Cancellation Rate
Not having a clear financial policy is asking for trouble. To help protect your schedule and convert more patients, Andrea Watkins and Alli Petriella share exactly what to include in your financial policy, where to introduce it, and how to talk about it in a way that builds trust, not conflict. Including an expiration date on quotes adds gentle urgency, encourages commitment, and protects you if your prices change down the road. And when it comes to cancellations, vague policies open the door f...
Guests: Allison Petriella , Andrea Watkins
28
Sept. 2, 2025
Help! My Front Desk Talks Too Much
A practice manager writes in to ask Andrea and Alli for help with her front desk who is wonderful with patients but struggles to keep calls brief, resulting in lost opportunities in the form of missed calls and lowered productivity. Warmth is essential, but if calls run long, you risk missed opportunities and dropped balls elsewhere. Andrea and Alli talk about the fine balance between building rapport and staying efficient, especially at the front desk. Hear why training and self-awareness are...
Guests: Allison Petriella , Andrea Watkins
27
Aug. 24, 2025
Moving On Without Burning Bridges
After 15 years at the same practice—where Bridgette DeBrino grew from clinician to operations lead—she made the tough call to walk away… not out of burnout or bitterness, but because it was simply time to change. Hear what it’s like to evolve beyond a role you’ve outgrown, how to leave with grace and your relationships intact, and what it means to lead from the heart through a big, scary transition. Bridgette shares what led her to team up with Belvara Collection, a fresh take on the turnkey s...
Guests: Bridgette DeBrino , Andrea Watkins
24
Aug. 5, 2025
The Secret to High-Converting Non-Surgical Calls
Scheduling non-surgical appointments isn’t just about filling a spot on the calendar. It’s an opportunity to start a relationship. Every first impression turns into trust. That means asking the right questions to understand what the patient is looking for, making sure they’re a good fit for the treatment, and setting clear expectations about what results they can expect. To guide patients confidently, you need to know the treatments inside and out. But it’s not just about facts—it’s about shar...
Guests: Allison Petriella , Andrea Watkins
20
July 8, 2025
Responding to “How Much Does It Cost?” Like a Boss
Prospective patients often come in with more questions than answers. They’re unsure about procedures, anxious about costs, and looking for someone who truly listens. That’s where empathy goes a long way. People are more price-conscious than ever, but trust needs to come before transparency. So when pricing questions come up, Andrea and Alli share exactly how to be helpful without brushing them off! Andrea and Alli share how to handle pricing inquiries with confidence and care, what the front d...
Guests: Allison Petriella , Andrea Watkins
17
June 17, 2025
The Front Desk’s One and Only Job
In an aesthetic practice, handling front desk calls is an art. The connection you make in the first few seconds matters, and it starts with a warm, genuine greeting. It’s not just about being friendly; it’s about making the caller feel heard and cared for right away. And when it’s time to transfer that call to a patient coordinator, knowing how to hand off that prospective patient is a skill in itself. To help you build stronger patient relationships and instantly increase conversion rates, A...
Guests: Allison Petriella , Andrea Watkins
15
June 3, 2025
Meet Blake Lucas, Practiceland Co-Host & PatientFi Sr. Director of Customer Experience
As the Senior Director of Customer Experience at PatientFi, Blake Lucas thrives on solving problems, calming chaos, and turning challenges into wins. Leading the team that supports practices and their patients, Blake’s career in customer service shapes his approach to every situation, helping busy staff get their jobs done and ensuring patients feel confident and cared for throughout the aesthetic journey. Links Learn more about PatientFi Connect with Blake on LinkedIn SHE DID WHAT? Got a wi...
Guests: Andrea Watkins , Blake Lucas
14
May 27, 2025
Clarity is Kindness: Mastering the Mindset of the Patient Care Coordinator
Patient care coordinators aren’t just salespeople. They’re listeners first, educators second, and the trusted guides patients rely on to make confident decisions. But stepping into this role, especially if you’re being promoted from the front desk, requires a major mindset shift. Andrea Watkins and Alli Petriella share what it takes to be a standout PCC, and how the rest of the team should support the people in this high-impact role. From building trust and guiding patients through decisions t...
Guests: Allison Petriella , Andrea Watkins
12
May 13, 2025
Fake it Till You Make It? Mastering the Mindset of the Front Desk
The front desk does more than answer the phone. It's the first impression, the emotional thermostat of the clinic, and a powerful (and often overlooked) engine behind smooth, profitable operations. Andrea Watkins and Alli Petriella get inside the mindset of this key role in an aesthetic practice and what it takes to be truly great in this role. Even if you’re not on the front line, you need to know how it fits and functions within a successful, high-performing team to better support the people...
Guests: Allison Petriella , Andrea Watkins
11
May 6, 2025
Things No One Tells You About Working For a Husband/Wife Team
Sara Camp is a nurse practitioner turned practice administrator, and the powerhouse behind Camp Plastic Surgery in Fort Worth. The Camps met each other while caring for the same patient during his general surgery residency. When Dr. Camp made the leap into private practice in 2016, Sara pivoted from her own successful career to immerse herself in aesthetics, and wrote an 80-page business plan to launch their practice. Now, with a team of 20 and a thriving practice, Sara shares crucial advice f...
10
April 29, 2025
Better Together: How We Learned Everything the Hard Way
For Jenny Burnley Seestadt and Kacie Killough, the mission isn’t to sell – it’s to build lasting relationships and guide patients through aging with trust and expertise as a team. From the journey that started over a decade ago in an actual closet and continues today, this laser specialist and aesthetic injector at Restora Austin Plastic Surgery Centre share their hardest lessons and most valuable tips for happiness at work. This episode was recorded live at The Aesthetic MEET in Austin, Texas...
![This Episode is Worth Millions of Dollars [Part 2]](https://img.youtube.com/vi/prTpMjYmkSQ/maxresdefault.jpg "This Episode is Worth Millions of Dollars [Part 2]")
9
April 22, 2025
This Episode is Worth Millions of Dollars [Part 2]
We’re back with part two of our deep dive into conversion. Did you miss Part 1? Go back one episode and start there! Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single email. In this deep-dive episode packed with actionable tactics, Andrea Watkins and Eva Sheie uncomplicate what conversion really is and what a “good” conversi...
Guests: Eva Sheie , Andrea Watkins
![This Episode is Worth Millions of Dollars [Part 1]](https://img.youtube.com/vi/2WcaoB2KKmM/maxresdefault.jpg "This Episode is Worth Millions of Dollars [Part 1]")
8
April 15, 2025
This Episode is Worth Millions of Dollars [Part 1]
Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single email. In this deep-dive episode packed with actionable tactics, Andrea Watkins and Eva Sheie uncomplicate what conversion really is and what a “good” conversion rate looks like. Hear the dumbest conversion-killers we’ve seen, so you can be a hero and fix these common mistake...
Guests: Eva Sheie , Andrea Watkins
7
April 8, 2025
Why We Made Practiceland (and PatientFi) Just For You
It could get weird if PatientFi had a podcast without introducing our CEO and co-founder Todd Watts. So here he is! After seeing how unnecessarily difficult financing plans were for staff and patients alike, Todd created PatientFi to make the cosmetic financing experience easier and help more people reach their goals. That’s also why this podcast exists: to share the tools and strategies that make life easier for you and your patients. About Todd Watts Todd Watts, CEO and Co-Founder of Patien...
Guests: Todd Watts , Andrea Watkins
6
April 1, 2025
Meet Andrea Watkins, Practiceland Co-Host & Conversion Coach
Andrea Watkins loves fast-tracking practices to success — teaching what works, sharing the best tools, and helping people thrive in their roles. Hear how she made the leap from leading a successful plastic surgery practice to now coaching teams across the nation through the LeadLoop platform as the VP of Practice Growth at Studio III Marketing. Links Learn more about LeadLoop and Studio III Marketing Connect with Andrea on LinkedIn SHE DID WHAT? Got a wild customer service story or a sticky p...
Guests: Andrea Watkins , Blake Lucas
5
March 25, 2025
OMG We’re Getting Acquired. What Happens to Me?
Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a variety of reasons, and freaking out at first is normal. But a growth mindset beats a scarcity mindset every time and this is your chance to grow. An advocate for doctors through complex financial transactions, Bill Walker shares what you should and shouldn’t stress about when private equity steps in, which staff they will want to keep, and what new benefits you can expect from b...
4
March 18, 2025
Secrets to Managing Up That Nobody is Telling You
Kelcy Heringer asks us to change the way we think about giving direct feedback, especially to those “above” you and even the boss. Sure, that sounds really scary. But you’ll find out why you shouldn’t be afraid of it and how to do it in a way that doesn't make anyone think you’re a jerk. After all, it’s called giving feedback because it’s a gift. Hear Kelcy, Blake, and Andrea’s takes on when and how to ask for a raise (and when NOT to), how to make the tricky shift from employee to manager, an...
3
March 11, 2025
The Silver Lining of Getting Fired
… And other lessons learned growing from a tiny 700 sq. ft. Pepto-Bismol-pink office with three employees to three locations and a team of 90 (with 60 hired in just 14 months!) This week we flip the script as Andrea Watkins sits down with Austin plastic surgeon Dr. Johnny Franco to hear the doctor’s side of the story following our previous episode with two key members of his leadership team. From his unconventional interview tactics to the thinking behind his “champion” system, Dr. Franco lets...
2
March 4, 2025
From the Front Desk to Leadership in Record Time
Growing an aesthetic practice from 30 to 100 team members in just one year is almost unheard of. Heather Hughes and Jenna Hennig, sisters and coworkers at Austin Plastic Surgeon, weren’t just witnesses to this growth—they were key players. Starting at the front desk, Heather rose to COO while Jenna became a high-performing aesthetic injector. But career growth like theirs doesn’t happen by chance. How did they seize the opportunity and rise through the ranks without getting left behind? Discov...
1
Feb. 25, 2025
From Awkward to Cha-Ching: The Ultimate Guide to Talking About Money in Aesthetic Practices
Talking about money is awkward, right? It’s taboo, it’s uncomfortable, and everyone has unspoken baggage around it. But success in aesthetics requires confidently discussing costs with patients, and being great at it helps you advance your own career. To help you get over it fast, we’ve invited Janelle Robinson, COO of La Jolla Cosmetic Surgery Centre, to confront the when, where, and how of talking about money. Find out how Janelle and her team navigate pricing conversations, build trust, and ...