Allison Petriella
Patient Care Coordinator at Steven Camp, MD Plastic Surgery and Aesthetics
Alli is a results-driven sales professional and consultant with 12+ years of experience helping healthcare and aesthetics practices grow through technology, strategy, and process optimization. She specializes in guiding practices to overcome operational challenges and maximize growth by leveraging cutting-edge software solutions and streamlining patient care. Alli recently moved back inside of the practice as a Patient Care Coordinator to partner with patients on their surgical journey and restructure the patient intake process.
58
March 31, 2026
Discounts Are Destroying Your Reputation. Here’s Why.
Discounts feel like the fastest way to fill the schedule, but the cycle they create quietly destroys your reputation and hurts the business. Tackling one of the most controversial topics in aesthetics, Andrea and Alli argue against making deals to book patients — because the consequences attract the wrong clientele, degrade your value, and turn surgery into a negotiation rather than a life-changing experience. Find out how high-performing practices avoid discounts entirely, why confident prici...
Guests: Allison Petriella , Andrea Watkins
56
March 17, 2026
Yes You CAN Have a 100% Same-Day Close Rate
To believe that you can have a 100% same day close rate, you also have to believe your consultations are won or lost before your prospective patient ever walks into the office. Alli shares every detail of the proven process she follows to achieve a 100% same-day close rate by eliminating every possible surprise and helping the right patients be confident about moving forward. GUEST Alli Petriella Patient Care Coordinator at Steven Camp, MD Plastic Surgery and Aesthetics Alli is a results-driv...
Guests: Allison Petriella , Andrea Watkins
49
Jan. 27, 2026
She Got Laid Off, Then Landed 7 Job Offers in 1 Month…
…and then chose the wrong one. Alli’s with the wild story of losing her job to layoffs, picking herself up off the ground quickly, then crushing her job search so hard she had the unique challenge of choosing between seven offers. Discovering she did not fit in the organization she chose, she then landed a new role that aligned perfectly with what matters most: culture fit and shared commitment to the patient journey. For anyone who has lost their job or is feeling stuck, here’s how to find a...
Guests: Allison Petriella , Andrea Watkins
43
Dec. 16, 2025
The Patient Journey Starts in This Unexpected Place
Picking up the phone to talk about surgery is no small feat. It’s a leap of courage. For patients, that first call often comes after months or even years of self-doubt, research, and “maybe someday.” For providers, it’s a reminder that what feels routine for them is life-changing for someone else. Andrea and Alli share what truly makes a profitable first call. Avoiding slimy tactics, pressure or persuasion, they operate through presence. They share how empathy, education, and emotional awarenes...
Guests: Allison Petriella , Andrea Watkins
40
Nov. 25, 2025
How to Survive (and Thrive) When Your Leader’s in a Mood
A leader’s mood sets the tone for the whole team, and if they’re having an off day, you’ll feel it. But always remember that it’s not about you. Andrea and Alli break down how to navigate those tricky moments with grace, positivity, and a little strategy. From adjusting your own tone and energy to keeping communication open, they share why emotional intelligence matters just as much as skill in an aesthetic practice. And when it comes to bringing up problems, never walk into a meeting with your...
Guest: Allison Petriella
36
Oct. 28, 2025
The Subtle Art of Not Losing Your Cool (Even When Patients Do)
You can usually tell within the first few minutes of a call when a patient might be a challenge. It’s not always attitude. Sometimes it’s nerves, expectations, or a few too many Google searches. Either way, how you handle those first moments can shape the entire relationship. Andrea and Alli are back to talk about what really happens when emotions run high behind the front desk. From the “I just want a breast aug” caller who actually needs a lift and augmentation, to the tense moment someone me...
Guests: Allison Petriella , Andrea Watkins
31
Oct. 14, 2025
Dealing With Difficult Coworkers
In fast-paced aesthetic practices full of women, it’s normal for there to be some friction. But when team dynamics get tense, it’s up to leadership to set the tone. From coworkers with tough communication styles to those who seem to always make your job harder, one person can throw off the whole vibe. Creating a culture of appreciation and accountability is everything. When internal issues go unchecked—or worse, get whispered about in the break room—it chips away at trust and productivity. But...
Guests: Allison Petriella , Andrea Watkins
30
Sept. 16, 2025
The 1 Simple Policy That Will Instantly Improve Your Cancellation Rate
Not having a clear financial policy is asking for trouble. To help protect your schedule and convert more patients, Andrea Watkins and Alli Petriella share exactly what to include in your financial policy, where to introduce it, and how to talk about it in a way that builds trust, not conflict. Including an expiration date on quotes adds gentle urgency, encourages commitment, and protects you if your prices change down the road. And when it comes to cancellations, vague policies open the door f...
Guests: Allison Petriella , Andrea Watkins
28
Sept. 2, 2025
Help! My Front Desk Talks Too Much
A practice manager writes in to ask Andrea and Alli for help with her front desk who is wonderful with patients but struggles to keep calls brief, resulting in lost opportunities in the form of missed calls and lowered productivity. Warmth is essential, but if calls run long, you risk missed opportunities and dropped balls elsewhere. Andrea and Alli talk about the fine balance between building rapport and staying efficient, especially at the front desk. Hear why training and self-awareness are...
Guests: Allison Petriella , Andrea Watkins
24
Aug. 5, 2025
The Secret to High-Converting Non-Surgical Calls
Scheduling non-surgical appointments isn’t just about filling a spot on the calendar. It’s an opportunity to start a relationship. Every first impression turns into trust. That means asking the right questions to understand what the patient is looking for, making sure they’re a good fit for the treatment, and setting clear expectations about what results they can expect. To guide patients confidently, you need to know the treatments inside and out. But it’s not just about facts—it’s about shar...
Guests: Allison Petriella , Andrea Watkins
20
July 8, 2025
Responding to “How Much Does It Cost?” Like a Boss
Prospective patients often come in with more questions than answers. They’re unsure about procedures, anxious about costs, and looking for someone who truly listens. That’s where empathy goes a long way. People are more price-conscious than ever, but trust needs to come before transparency. So when pricing questions come up, Andrea and Alli share exactly how to be helpful without brushing them off! Andrea and Alli share how to handle pricing inquiries with confidence and care, what the front d...
Guests: Allison Petriella , Andrea Watkins
17
June 17, 2025
The Front Desk’s One and Only Job
In an aesthetic practice, handling front desk calls is an art. The connection you make in the first few seconds matters, and it starts with a warm, genuine greeting. It’s not just about being friendly; it’s about making the caller feel heard and cared for right away. And when it’s time to transfer that call to a patient coordinator, knowing how to hand off that prospective patient is a skill in itself. To help you build stronger patient relationships and instantly increase conversion rates, A...
Guests: Allison Petriella , Andrea Watkins
14
May 27, 2025
Clarity is Kindness: Mastering the Mindset of the Patient Care Coordinator
Patient care coordinators aren’t just salespeople. They’re listeners first, educators second, and the trusted guides patients rely on to make confident decisions. But stepping into this role, especially if you’re being promoted from the front desk, requires a major mindset shift. Andrea Watkins and Alli Petriella share what it takes to be a standout PCC, and how the rest of the team should support the people in this high-impact role. From building trust and guiding patients through decisions t...
Guests: Allison Petriella , Andrea Watkins
12
May 13, 2025
Fake it Till You Make It? Mastering the Mindset of the Front Desk
The front desk does more than answer the phone. It's the first impression, the emotional thermostat of the clinic, and a powerful (and often overlooked) engine behind smooth, profitable operations. Andrea Watkins and Alli Petriella get inside the mindset of this key role in an aesthetic practice and what it takes to be truly great in this role. Even if you’re not on the front line, you need to know how it fits and functions within a successful, high-performing team to better support the people...
Guests: Allison Petriella , Andrea Watkins