Marketing Episodes

Most practices obsess over getting new patients in the door, but ignore what actually makes them profitable: getting them to come back over and over. Clark Cave from Model Rewards joins us to share why loyalty programs are much more than perks—they’re a competitive advantage and without a loyalty strategy, you’re leaving serious revenue on the table. From the psychology behind awarding points and the power of “switching costs,” hear the real reasons that retention drives growth. GUESTS Clark ...

Back for part 2 with special guest Ken Bosan, we flip our conversation to the “don’ts” to help you avoid making costly mistakes or offending patients. Some of the big no-no’s include letting generic AI copy speak for your brand, over-automating patient communication so it feels cold or robotic, and chasing shortcuts that ignore compliance, accuracy, or your own clinical judgment. GUESTS Ken Bosan Chief Strategy Officer at Studio III Marketing Ken Bosan is the Chief Strategy Officer at Studio ...

While AI shakes up the world, inside the practice we’re getting lofty sales pitches and feeling a mix of curiosity and anxiety over being left behind. With special guest Ken Bosan, who leads strategy for hundreds of aesthetic practices at Studio 3 Marketing, we bring you the practical ways we’re each using AI to streamline our everyday work. GUESTS Ken Bosan Chief Strategy Officer at Studio III Marketing Ken Bosan is the Chief Strategy Officer at Studio 3 Marketing, where he helps aesthetic p...

Getting great patient reviews isn’t luck—it’s strategy. Andrea and Eva talk about how to make asking for reviews feel natural, why timing matters, and what really motivates patients to share their stories. Eva shares proven tips from years in the industry, like having the doctor personally ask happy post-op patients and using simple tools—QR codes, texts, and follow-ups—to make it easy. They cover what not to do (no fake reviews or bribes!) and how to handle negative feedback with professionali...

In the aesthetics industry, vendor partnerships can amplify your growth—or quietly drain your time, budget, and brand. Andrea Watkins sits down with marketing strategist Eva Sheie, conversion expert Heather Hughes Hardy, and Asia Pacific Aesthetics’ surgical director Keri Choy to discuss what truly makes a partnership worth it. Keri shares how Dr. Shim Ching’s million-strong Instagram following attracts patients from around the world, and why genuine, human support from vendors matters more tha...

Patient events are risky because if you fail, it’s an expensive, time-consuming, and overwhelming mistake. But what if events could be your most reliable growth engine? Aaron Toly reframes events from “cost centers” into high-ROI investments with strategies that get patients lined up around the block. From how to get funds from your reps to the secrets of keeping guests moving through the building—while spending—you’ll learn how to design events that scale and grow. If you want to host events...

When the competition pushes fees down, it’s tempting to slash prices just to keep up. But Erica Crawford says, don’t do it! She reveals what it takes to reach the top of the market while others race to the bottom. With experience working with hundreds of top practices and a proven approach to increasing prices, Erica’s insights will help you escape what she calls the pricing “rat race” and elevate your brand. From tactics that filter bargain hunters to why you should never buy Instagram follow...