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Practiceland

Let’s be real—working in an aesthetic practice is a roller coaster. Phones that never stop ringing, leads stacking up, last-minute doctor requests, and the patient right in front of you.

Welcome to PracticeLand—where we get it because we’ve been there. So have our guests (your peers and the industry’s best). Each week, we share insider tips and straight talk to help you tame the chaos, get sh*t done, and gain the recognition you deserve. Are you one of us?

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Recent Episodes

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It’s (Almost) Never About the Money
64
June 23, 2026

It’s (Almost) Never About the Money

Every consult eventually hits the moment a patient goes quiet — “let me think about it,” or the call that opens with “just tell me what a tummy tuck costs.” How you handle that pause decides whether the patient moves forward or walks out the door. Pulled from the Practiceland vault, we’re bringing you the sharpest objection-handling moments our guests have ever given us, stitched into a single masterclass. Jenna Hennig, Alli Petriella, and Janelle Robinson break down why hesitation is almost alw
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Money Talks: A Crash Course for Patient Care Coordinators
63
June 9, 2026

Money Talks: A Crash Course for Patient Care Coordinators

The hardest part of learning the patient coordinator role in an aesthetic practice isn't memorizing procedures or learning the EMR — it's the first time a patient asks what something costs and you have to answer without flinching. The instinct most of us have on day one is to whisper the number, hide behind the brochure, or drop the price and let silence do the rest. But not being confident in these conversations costs the practice consults, bookings, and doesn’t help the patients who genuinely
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Building Automation That Sounds Like You (Not a Robot)
62
June 2, 2026

Building Automation That Sounds Like You (Not a Robot)

Every reminder, confirmation, and follow-up your front desk sends is a chance to build trust — or get unsubscribed. Most teams run the generic, canned versions baked into their EMR, the ones patients tune out. This is about the difference between automation that sounds like a robot and automation that sounds like you. Andrea talks with Becky Godsey, Chief Operating Officer at Denver Plastic Surgery and Aesthetics, who slowly rebuilt her practice’s automated messaging to feel personal, protect th
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You Could Be Breaking the Law Right Now
61
May 5, 2026

You Could Be Breaking the Law Right Now

There’s a good chance no one has ever told what the corporate practice of medicine doctrine exists, and that’s exactly the problem. It affects everyone in the practice too — not just the person who owns the business. Regulators are actively looking. Boards of medicine, nursing, and pharmacy are running audits across the country, and a spa that quietly started offering Botox or body contouring is exactly who they’re looking for. One Oregon plastic surgeon was out of compliance for years after a l
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Before You Start Using AI With Patients, Do This First
60
April 21, 2026

Before You Start Using AI With Patients, Do This First

To use AI in the practice in a way that actually helps your patients, you have to know where to start to prevent it from hurting the brand. Monique Ramsey defined her practice’s "cosmetic surgery bestie" voice, and built Avery—an AI coordinator that answers some common patient questions and books consultations at 2am while everyone's asleep. A year later: 67 hours of coordinator time saved, median response time down from 24 minutes to one, and two-thirds of leads captured after hours. Hear exact
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The 1 Simple Strategy That Will Keep Your Patients From Going Across the Street
59
April 7, 2026

The 1 Simple Strategy That Will Keep Your Patients From Going Across the Street

Most practices obsess over getting new patients in the door, but ignore what actually makes them profitable: getting them to come back over and over. Clark Cave from Model Rewards joins us to share why loyalty programs are much more than perks—they’re a competitive advantage and without a loyalty strategy, you’re leaving serious revenue on the table. From the psychology behind awarding points and the power of “switching costs,” hear the real reasons that retention drives growth. GUESTS Clark Cav
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Discounts Are Destroying Your Reputation. Here’s Why.
58
March 31, 2026

Discounts Are Destroying Your Reputation. Here’s Why.

Discounts feel like the fastest way to fill the schedule, but the cycle they create quietly destroys your reputation and hurts the business. Tackling one of the most controversial topics in aesthetics, Andrea and Alli argue against making deals to book patients — because the consequences attract the wrong clientele, degrade your value, and turn surgery into a negotiation rather than a life-changing experience. Find out how high-performing practices avoid discounts entirely, why confident pricing
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Non-Competes: What They're Not Telling You Before You Sign
57
March 24, 2026

Non-Competes: What They're Not Telling You Before You Sign

That new employment contract you’re excited to sign could quietly shape your entire future. Non-competes aren’t just legal jargon; they can decide where you’re allowed to work, for how long, and at what cost. Healthcare attorney Evan Sampson explains how non-competes work, why enforcement varies wildly by state, and how employers are getting more creative as laws shift. They cover what’s reasonable, what should raise red flags, and why confidentiality and trade secret clauses can be just as rest
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Yes You CAN Have a 100% Same-Day Close Rate
56
March 17, 2026

Yes You CAN Have a 100% Same-Day Close Rate

To believe that you can have a 100% same day close rate, you also have to believe your consultations are won or lost before your prospective patient ever walks into the office. Alli shares every detail of the proven process she follows to achieve a 100% same-day close rate by eliminating every possible surprise and helping the right patients be confident about moving forward. GUEST Alli Petriella Patient Care Coordinator at Steven Camp, MD Plastic Surgery and Aesthetics Alli is a results-driven
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How to Double Your Per-Appointment Revenue (Part 2)
55
March 10, 2026

How to Double Your Per-Appointment Revenue (Part 2)

Money doesn’t have to be the reason patients hesitate, but it often is. Jenna Hennig is back to share how payment planning helps patients move forward without feeling pressured or sold to. She explains how to introduce financing naturally, frame the...
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About the Hosts

Blake Lucas Profile Photo
Blake Lucas

Senior Director of Customer Experience at PatientFi

Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients.

With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.

Andrea Watkins Profile Photo
Andrea Watkins

VP of Practice Growth at Studio III Marketing

Andrea Watkins is the Vice President of Practice Growth at Studio 3, where she coaches plastic surgery and aesthetics teams on strengthening patient acquisition workflows and optimizing lead management systems to drive measurable growth. She has partnered with more than 100 practices nationwide—helping them capture and analyze lead and conversion data, streamline consultations and booking, and align staff training with business objectives.

Andrea’s approach centers on turning data into action: equipping practices to improve patient intake, increase conversion rates, maximize marketing resources, and optimize the patient journey. Known for her directive yet approachable, non-salesy style, she empowers practice leaders and teams to enhance efficiency, boost profitability, and deliver an elevated patient experience in today’s competitive market.

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