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Episodes

June 10, 2025

If You’re Waiting for Someone to Give You a Raise, You’re Doing It Wrong

Going above and beyond at work but still not moving up? The unpleasant truth is that hard work alone won’t get you promoted these days. You have to own your career growth. No one else will do it for you. What actually moves t...
June 3, 2025

Meet Blake Lucas, Practiceland Co-Host & PatientFi Sr. Director of Customer Experience

As the Senior Director of Customer Experience at PatientFi, Blake Lucas thrives on solving problems, calming chaos, and turning challenges into wins. Leading the team that supports practices and their patients, Blake’s caree...
May 27, 2025

Clarity is Kindness: Mastering the Mindset of the Patient Care Coordinator

Patient care coordinators aren’t just salespeople. They’re listeners first, educators second, and the trusted guides patients rely on to make confident decisions. But stepping into this role, especially if you’re being promot...
May 20, 2025

Overworked, Underpaid, and Stuck?

High performers, especially women, can find themselves overworked and underpaid when they’ve built a reputation as a “doer.” Doing too much can keep you from being promoted, and the key is to shift into thinking and acting li...
May 13, 2025

Fake it Till You Make It? Mastering the Mindset of the Front Desk

The front desk does more than answer the phone. It's the first impression, the emotional thermostat of the clinic, and a powerful (and often overlooked) engine behind smooth, profitable operations. Andrea Watkins and Alli Pet...
May 6, 2025

Things No One Tells You About Working For a Husband/Wife Team

Sara Camp is a nurse practitioner turned practice administrator, and the powerhouse behind Camp Plastic Surgery in Fort Worth. The Camps met each other while caring for the same patient during his general surgery residency. ...
April 29, 2025

Better Together: How We Learned Everything the Hard Way

For Jenny Burnley Seestadt and Kacie Killough, the mission isn’t to sell – it’s to build lasting relationships and guide patients through aging with trust and expertise as a team. From the journey that started over a decade a...
April 22, 2025

This Episode is Worth Millions of Dollars [Part 2]

We’re back with part two of our deep dive into conversion. Did you miss Part 1? Go back one episode and start there! Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-clo...
Guest: Eva Sheie
April 15, 2025

This Episode is Worth Millions of Dollars [Part 1]

Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single ema...
Guest: Eva Sheie
April 8, 2025

Why We Made Practiceland (and PatientFi) Just For You

It could get weird if PatientFi had a podcast without introducing our CEO and co-founder Todd Watts. So here he is! After seeing how unnecessarily difficult financing plans were for staff and patients alike, Todd created Pati...
Guest: Todd Watts
April 1, 2025

Meet Andrea Watkins, Practiceland Co-Host & Conversion Coach

Andrea Watkins loves fast-tracking practices to success — teaching what works, sharing the best tools, and helping people thrive in their roles. Hear how she made the leap from leading a successful plastic surgery practice to...
March 25, 2025

OMG We’re Getting Acquired. What Happens to Me?

Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a variety of reasons, and freaking out at first is normal. But a growth mindset beats a scarcity mindset every...
March 18, 2025

Secrets to Managing Up That Nobody is Telling You

Kelcy Heringer asks us to change the way we think about giving direct feedback, especially to those “above” you and even the boss. Sure, that sounds really scary. But you’ll find out why you shouldn’t be afraid of it and how ...
March 11, 2025

The Silver Lining of Getting Fired

… And other lessons learned growing from a tiny 700 sq. ft. Pepto-Bismol-pink office with three employees to three locations and a team of 90 (with 60 hired in just 14 months!) This week we flip the script as Andrea Watkins s...
March 4, 2025

From the Front Desk to Leadership in Record Time

Growing an aesthetic practice from 30 to 100 team members in just one year is almost unheard of. Heather Hughes and Jenna Hennig, sisters and coworkers at Austin Plastic Surgeon, weren’t just witnesses to this growth—they wer...
Feb. 25, 2025

From Awkward to Cha-Ching: The Ultimate Guide to Talking About Money in Aesthetic Practices

Talking about money is awkward, right? It’s taboo, it’s uncomfortable, and everyone has unspoken baggage around it. But success in aesthetics requires confidently discussing costs with patients, and being great at it helps yo...
Jan. 29, 2025

Practiceland: Not Your Doctor's Podcast [Trailer]

Let’s be real—working in an aesthetic practice is a roller coaster. Phones that never stop ringing, leads stacking up, last-minute doctor requests, and the patient right in front of you. Welcome to PracticeLand—where we get i...