Most practices chase stars on Google and stop there. But proactively seeking feedback from patients before requesting a review is the earliest warning that a process or a person is quietly letting people down. Practices that survey their patients catch those problems in private, long before they turn into a public shaming or a legal battle. In 1988, after realizing patients choose their surgeon by listening to other patients, Marie Olesen at La Jolla Cosmetic Surgery Centre began surveying ever...