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Patient Care Episodes

Charging for Consults Without Losing the Lead (Part 2)
Feb. 17, 2026

Charging for Consults Without Losing the Lead (Part 2)

If consult fees aren’t part of your process or aren’t working, there are other ways to protect the schedule. Heather Hughes Hardy and Jenna Hennig continue the conversation with practical strategies front desk and scheduling ...
Charging for Consults Without Losing the Lead (Part 1)
Feb. 10, 2026

Charging for Consults Without Losing the Lead (Part 1)

Consult fees shouldn’t be what stops a great lead from booking, but too often, they do. Jenna Hennig unblocks the blockers all front desk teams face: the consultation. Find out why these fees are essential, how they protect the schedule, and why...
This One Might Hurt a Little…But Feelings Don't Pay the Bills
Feb. 3, 2026

This One Might Hurt a Little…But Feelings Don't Pay the Bills

Criticism can sting, but it doesn’t have to shake your confidence. Heather Hughes-Hardy opens up about her early struggles with taking feedback personally and how one mentor’s tough-love advice completely shifted her mindset. Her go-to? Radical...
Calm Down, Karen: What To Do When Patients Pop Off
Jan. 20, 2026

Calm Down, Karen: What To Do When Patients Pop Off

Handling upset, aggressive, or emotional patients is an art form. When a patient gets heated—even after you’ve done everything right, what should you do? Jenna shares how she stays calm and reminds patients you’re on the same...
How to Turn Patient Dissatisfaction Into Pure Devotion
Dec. 23, 2025

How to Turn Patient Dissatisfaction Into Pure Devotion

Disappointment happens, but it doesn’t have to derail the relationship. Seasoned injector Jenna Hennig shares how she learned to stop taking patient feedback personally and start turning tough moments into deeper trust. From under-promising and...
The Patient Journey Starts in This Unexpected Place
Dec. 16, 2025

The Patient Journey Starts in This Unexpected Place

Picking up the phone to talk about surgery is no small feat. It’s a leap of courage. For patients, that first call often comes after months or even years of self-doubt, research, and “maybe someday.” For providers, it’s a rem...
The Words That Open Wallets
Nov. 18, 2025

The Words That Open Wallets

Talking about money in a consult can make even the most confident coordinator hesitate. But what if that moment didn’t have to feel awkward at all? At La Jolla Cosmetic Surgery Centre, one small change in language—using the “...
When Loyalty Crosses the Line
Nov. 11, 2025

When Loyalty Crosses the Line

Some patients are so loyal, they start to feel like friends. But loyalty can have a dark side when personal-professional boundary lines blur. Letting “frequent flyers” bend boundaries only creates chaos for the whole team. Gr...
When Patients Assume I Have No Experience Because I Look Too Young
Oct. 21, 2025

When Patients Assume I Have No Experience Because I Look Too Young

Every day, Jenna Hennig is asked about her age. She used to get nervous when patients questioned her age or experience. Over time, she’s learned how to respond with confidence and ease by reframing the conversation around exp...
The Real Reasons Behind Price Objections
Sept. 30, 2025

The Real Reasons Behind Price Objections

When you reach the end of a consultation and someone declines your pitch because of the price, it’s almost never about the price. Understanding emotional drivers is key to closing the sale, and it’s your job to handle objecti...
Navigating the 100-Question Patient
Sept. 9, 2025

Navigating the 100-Question Patient

Some patients have one or two questions. Others have a hundred… Heather Hughes Hardy and Jenna Hennig help us understand why someone might be a “100-question patient” and navigate these challenging consultations with grace. ...
Patient Body Language Signals You’re Missing
Aug. 12, 2025

Patient Body Language Signals You’re Missing

Patients don’t always say what they’re feeling, but their body language gives it away. Heather Hughes Hardy and Jenna Hennig break down how to spot the silent signals of hesitation, confusion, or discomfort, like fidgeting, shifting eyes, or sudden...
Turning Angry Patients Into Opportunities
July 15, 2025

Turning Angry Patients Into Opportunities

Angry patients aren’t just upset for no reason. They’re feeling unheard, disrespected, or scared, and how you respond in those first few moments can make or break the relationship. Heather Hughes Hardy and Jenna Hennig share ...
The Secret Language of Patient Trust
June 24, 2025

The Secret Language of Patient Trust

Active listening is more than nodding along. It’s about tuning into the words, tone, and emotions behind what patients are saying (and not saying). When you pick up on those cues and mirror their language, trust starts to for...