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Conversion Episodes

July 29, 2025

Your Dumbest Money Questions Answered

Most of us were never taught how financing actually works. We nod along when APR or compound interest comes up, hoping no one asks follow-up questions. Blake answers all the “dumb” questions we’re secretly asking, from how traditional medical credit...
Guest: Eva Sheie
June 24, 2025

The Secret Language of Patient Trust

Active listening is more than nodding along. It’s about tuning into the words, tone, and emotions behind what patients are saying (and not saying). When you pick up on those cues and mirror their language, trust starts to for...
April 22, 2025

This Episode is Worth Millions of Dollars [Part 2]

We’re back with part two of our deep dive into conversion. Did you miss Part 1? Go back one episode and start there! Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-clo...
Guest: Eva Sheie
April 15, 2025

This Episode is Worth Millions of Dollars [Part 1]

Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single ema...
Guest: Eva Sheie
Feb. 25, 2025

From Awkward to Cha-Ching: The Ultimate Guide to Talking About Money in Aesthetic Practices

Talking about money is awkward, right? It’s taboo, it’s uncomfortable, and everyone has unspoken baggage around it. But success in aesthetics requires confidently discussing costs with patients, and being great at it helps yo...