Eva Sheie
Founder & Podcast Producer at The Axis
Eva Sheie is a startup veteran, content strategist, podcast producer, and professional musician. She is the founder of The Axis, a podcast production agency devoted to meeting the needs of women confronting life-changing medical decisions.
Previously as the Director of Practice Development at RealSelf, she built and scaled the RealSelf University customer education program, and hosted the RealSelf University Podcast. Today she is the host of Meet the Doctor, co-host of Less of You, and the executive producer of numerous titles on behalf of clients, including Practiceland.
Dec. 9, 2025
How to Talk About Money Without Killing the Vibe
You know that awkward moment in a consult when it’s time to talk money? If you find yourself dreading the “how are you going to pay?” moment, this one’s your playbook for turning it into a positive, confident part of every co...
Dec. 2, 2025
The Hidden Cost of Bad Industry Partnerships
In the aesthetics industry, vendor partnerships can amplify your growth—or quietly drain your time, budget, and brand. Andrea Watkins sits down with marketing strategist Eva Sheie, conversion expert Heather Hughes Hardy, and...
Nov. 18, 2025
The Words That Open Wallets
Talking about money in a consult can make even the most confident coordinator hesitate. But what if that moment didn’t have to feel awkward at all? At La Jolla Cosmetic Surgery Centre, one small change in language—using the “...
Nov. 4, 2025
Recession-Proof Revenue: Inside a PCC’s 90% Conversion Rate
You know those times when the phones get quiet and everyone starts to worry? This is the episode you’ll want your whole team to hear before that happens. PatientFi’s Blake Lucas sits down with Heather Hughes-Hardy (CORE IT Me...
Oct. 7, 2025
Tips and Tricks for Effortless, Profitable Events
Patient events are risky because if you fail, it’s an expensive, time-consuming, and overwhelming mistake. But what if events could be your most reliable growth engine? Aaron Toly reframes events from “cost centers” into high...
Aug. 19, 2025
Raise Your Prices Without Fear
When the competition pushes fees down, it’s tempting to slash prices just to keep up. But Erica Crawford says, don’t do it! She reveals what it takes to reach the top of the market while others race to the bottom. With experi...
July 29, 2025
Your Dumbest Money Questions Answered
Most of us were never taught how financing actually works. We nod along when APR or compound interest comes up, hoping no one asks follow-up questions. Blake answers all the “dumb” questions we’re secretly asking, from how tr...
April 22, 2025
This Episode is Worth Millions of Dollars [Part 2]
We’re back with part two of our deep dive into conversion. Did you miss Part 1? Go back one episode and start there! Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-clo...
April 15, 2025
This Episode is Worth Millions of Dollars [Part 1]
Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single ema...
March 25, 2025
OMG We’re Getting Acquired. What Happens to Me?
Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a variety of reasons, and freaking out at first is normal. But a growth mindset beats a scarcity mindset every...