Practice Management Episodes

Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single email. In this deep-dive episode packed with actionable tactics, Andrea Watkins and Eva Sheie uncomplicate what conversion really is and what a “good” conversion rate looks like. Hear the dumbest conversion-killers we’ve seen, so you can be a hero and fix these common mistake...

Kelcy Heringer asks us to change the way we think about giving direct feedback, especially to those “above” you and even the boss. Sure, that sounds really scary. But you’ll find out why you shouldn’t be afraid of it and how to do it in a way that doesn't make anyone think you’re a jerk. After all, it’s called giving feedback because it’s a gift. Hear Kelcy, Blake, and Andrea’s takes on when and how to ask for a raise (and when NOT to), how to make the tricky shift from employee to manager, an...

… And other lessons learned growing from a tiny 700 sq. ft. Pepto-Bismol-pink office with three employees to three locations and a team of 90 (with 60 hired in just 14 months!) This week we flip the script as Andrea Watkins sits down with Austin plastic surgeon Dr. Johnny Franco to hear the doctor’s side of the story following our previous episode with two key members of his leadership team. From his unconventional interview tactics to the thinking behind his “champion” system, Dr. Franco lets...

Growing an aesthetic practice from 30 to 100 team members in just one year is almost unheard of. Heather Hughes and Jenna Hennig, sisters and coworkers at Austin Plastic Surgeon, weren’t just witnesses to this growth—they were key players. Starting at the front desk, Heather rose to COO while Jenna became a high-performing aesthetic injector. But career growth like theirs doesn’t happen by chance. How did they seize the opportunity and rise through the ranks without getting left behind? Discov...