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Practice Management Episodes

May 13, 2025

Fake it Till You Make It? Mastering the Mindset of the Front Desk

The front desk does more than answer the phone. It's the first impression, the emotional thermostat of the clinic, and a powerful (and often overlooked) engine behind smooth, profitable operations. Andrea Watkins and Alli Pet...
May 6, 2025

Things No One Tells You About Working For a Husband/Wife Team

Sara Camp is a nurse practitioner turned practice administrator, and the powerhouse behind Camp Plastic Surgery in Fort Worth. The Camps met each other while caring for the same patient during his general surgery residency. ...
April 29, 2025

Better Together: How We Learned Everything the Hard Way

For Jenny Burnley Seestadt and Kacie Killough, the mission isn’t to sell – it’s to build lasting relationships and guide patients through aging with trust and expertise as a team. From the journey that started over a decade a...
April 22, 2025

This Episode is Worth Millions of Dollars [Part 2]

We’re back with part two of our deep dive into conversion. Did you miss Part 1? Go back one episode and start there! Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-clo...
Guest: Eva Sheie
April 15, 2025

This Episode is Worth Millions of Dollars [Part 1]

Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single ema...
Guest: Eva Sheie
March 18, 2025

Secrets to Managing Up That Nobody is Telling You

Kelcy Heringer asks us to change the way we think about giving direct feedback, especially to those “above” you and even the boss. Sure, that sounds really scary. But you’ll find out why you shouldn’t be afraid of it and how ...
March 11, 2025

The Silver Lining of Getting Fired

… And other lessons learned growing from a tiny 700 sq. ft. Pepto-Bismol-pink office with three employees to three locations and a team of 90 (with 60 hired in just 14 months!) This week we flip the script as Andrea Watkins s...
March 4, 2025

From the Front Desk to Leadership in Record Time

Growing an aesthetic practice from 30 to 100 team members in just one year is almost unheard of. Heather Hughes and Jenna Hennig, sisters and coworkers at Austin Plastic Surgeon, weren’t just witnesses to this growth—they wer...