Practiceland
Let’s be real—working in an aesthetic practice is a roller coaster. Phones that never stop ringing, leads stacking up, last-minute doctor requests, and the patient right in front of you.
Welcome to PracticeLand—where we get it because we’ve been there. So have our guests (your peers and the industry’s best). Each week, we share insider tips and straight talk to help you tame the chaos, get sh*t done, and gain the recognition you deserve. Are you one of us?
Recent Episodes
How to Talk About Money Without Killing the Vibe
The Hidden Cost of Bad Industry Partnerships
How to Survive (and Thrive) When Your Leader’s in a Mood
The Words That Open Wallets
When Loyalty Crosses the Line
Recession-Proof Revenue: Inside a PCC’s 90% Conversion Rate
The Subtle Art of Not Losing Your Cool (Even When Patients Do)
When Patients Assume I Have No Experience Because I Look Too Young
Dealing With Difficult Coworkers
Tips and Tricks for Effortless, Profitable Events
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About the Hosts
Blake Lucas
Senior Director of Customer Experience at PatientFi
Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients.
With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.
Andrea Watkins
VP of Practice Growth at Studio III Marketing
Andrea Watkins is the Vice President of Practice Growth at Studio 3, where she coaches plastic surgery and aesthetics teams on strengthening patient acquisition workflows and optimizing lead management systems to drive measurable growth. She has partnered with more than 100 practices nationwide—helping them capture and analyze lead and conversion data, streamline consultations and booking, and align staff training with business objectives.
Andrea’s approach centers on turning data into action: equipping practices to improve patient intake, increase conversion rates, maximize marketing resources, and optimize the patient journey. Known for her directive yet approachable, non-salesy style, she empowers practice leaders and teams to enhance efficiency, boost profitability, and deliver an elevated patient experience in today’s competitive market.