Practiceland: Not Your Doctor's Podcast
Let’s be real—working in an aesthetic practice is a roller coaster. Phones that never stop ringing, leads stacking up, last-minute doctor requests, and the patient right in front of you.
Welcome to PracticeLand—where we get it because we’ve been there. So have our guests (your peers and the industry’s best). Each week, we share insider tips and straight talk to help you tame the chaos, get sh*t done, and gain the recognition you deserve. Are you one of us?
Recent Episodes
Your Dumbest Money Questions Answered
When To Walk Away From a Toxic Job
Turning Angry Patients Into Opportunities
Responding to “How Much Does It Cost?” Like a Boss
Sugarcoating Is Sabotaging Your Career (and Your Team)
The Secret Language of Patient Trust
The Front Desk’s One and Only Job
If You’re Waiting for Someone to Give You a Raise, You’re Doing It Wrong
Meet Blake Lucas, Practiceland Co-Host & PatientFi Sr. Director of Customer Experience
Clarity is Kindness: Mastering the Mindset of the Patient Care Coordinator
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About the Hosts
Blake Lucas
Senior Director of Customer Experience at PatientFi
Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.
Andrea Watkins
VP of Conversion Coaching at Studio III Marketing
Andrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Today, as the Vice President of Conversion Coaching at Studio III Marketing, her mission is to make proven best practices in aesthetics accessible to everyone from the front desk to the back office. Through implementation of the right people, systems and processes, she guides practices across the nation to streamline workflows, increase revenue, and have fun along the way! Her true passion is equipping women with the right tools to make the most of their roles and empower them to serve patients and doctors, while creating stable and rewarding careers for themselves.